Cleveland County Lifestyle currently is fortunate to be able to draw on the diverse talents of three local photographers to help showcase the unique people, places and other things that make living and working here so rewarding.

We asked the three—Teresa Byrd with TinyMites Photography, Ryan Lassiter with Defining Image, and Krystyn Richardson with BOLD Multimedia—for some insights into the art and aims of photography, particularly as they pertain to their primary areas of interest.

We start with Teresa, who maintains a studio in Noble but prefers to work on-site on locations across the state. Teresa is a portrait photographer who has a particular love for photographing newborns, but also shoots weddings, and loves photographing “all people.” She offers tips to parents considering having their newborn photographed professionally, then shares some information about herself.

Krystyn and Ryan are then featured together in a discussion about the importance of branding and imaging in marketing your business.

Teresa Byrd

Following are some tips for parents scheduling a photo session for their newborn.

1.) Schedule your appointment before the baby is 10 days old. This allows us to utilize the wraps, swaddles and cute little props we have. Newborns that are older than 2 weeks old begin to not like being swaddled and they also do not sleep as long.

2.) Try to keep your newborn awake before your session as much as possible. It is very hard to photograph an awake newborn, for they tend to squirm and do not want to lay in the cute poses we put them in.

3.) Limit the number of props/outfits you bring to one or two. Newborns should be the focus of your photos. When you bring too many “things,” you lose the baby.

4.) Make sure your photographer has experience in photographing newborns. You want someone who knows what they are doing to be handling your most precious cargo.

5.) Make sure to ask your photographer about taking family and sibling photos if that is something you want included in your newborn session. Not all photographers allow this.

6.) Sit back, relax and watch your photographer create lasting memories for you to cherish forever!

A Little About me…

I grew up in Small-town, USA. The youngest of six, I had a humble upbringing in a large, loud, Jesus-loving home, filled with laughter, opinions and personality to spare! I am a full-time wife, mother and grandma. I am crazy about music and choose to release my inner Reba when given a microphone and a karaoke setting! I also enjoy sharing my fanatical love for the Oklahoma Sooners—BOOMER! However, my blood runs Dodger Blue <3 through and through. 

My strength, passion and drive come from a deeply rooted faith and crazy love for Jesus. He continues to lead my path and reminds me that my dreams are possible. He is the source of my ever-grateful heart.

I have been capturing memories for nearly 20 years. My clients become like family to me. Inspired by people’s stories of love, hope, survival, determination and perseverance, I strive to create images that reflect the stories my clients are living. By doing so, each creation invokes an emotion they will hold dear for years to come.

For more information, search Facebook for “TinyMite’s Photography by Teresa Byrd.”

 Krystyn Richardson and Ryan Lassiter

Quality imagery is essential to running an online presence in 2019. We sat down with Krystyn Richardson of BOLD Multimedia (Bold-Multimedia.com) and Ryan Lassiter of Defining Image (DefiningImage.co) to give their insights on the importance of images in business.

Krystyn opened her advertising company in 2002 after first assisting a photographer, going to school for photography and then working in the multimedia production, communication and advertising industries. Ryan started Defining Image in 2017 and is one of three dedicated headshot photographers in the state of Oklahoma. Trained by the best in the world, he aims to create images that relay the confidence and approachability in his subjects.

Ryan: In 2019, a business’s professionalism is oftentimes determined by the imagery they use to brand themselves. To be fair, not all images have to be taken by a professional, but they all have to be thought out and considered before posting. In a time when an online search is the beginning of many sales interactions, business owners can’t afford to ignore this piece of the puzzle.

Krystyn: I agree with Ryan. Clients come to me and want a brand or re-brand and already know this might include a logo, social media and a website. Professional photography (and/or video) rarely makes the list, and it should. Not all brands use photography; if yours’ does, photos need to be high-quality. Images affect your image as well as the end result of your advertising efforts. Bad images can make a fabulous website a lousy site.

R: We get it. Photography is an investment in your company, and it’s not one that can always take priority. If you are planning on taking shots for your brand, make sure the content of those images reflects the story you’re trying to tell. Does it make your potential customers feel like they would if they interacted with your brand in person? If not, there’s something wrong. Always run images by someone that doesn’t work in your industry. If they can’t convey the feeling or message you are trying to relay, it’s time to go back to the drawing board.

K: A lot of planning should go into getting the right photo or photos. Think of what you would like the end result to be and work backward. Consider all the ways the image(s) might be used. How do you want the viewer to feel? Then make a list of everything it will take to get you to that end result.

R: Absolutely. Think ahead. If you are shooting pictures for a post you are wanting to publish the same day, chances are you will rush and not get the quality you need for the post to be successful. It pays to take time, clarify the message and always add lighting consideration to the mix.

K: The root of the word “photo” is light, and I think lighting is one of the most important aspects of getting extraordinary images. This might mean waiting on the sun, using auxiliary lighting or hiring a professional. The latest camera phones can take high-resolution photos, but they still need light and proper composition for the images to be good.

R: I am a composition nerd. With headshots in particular, you only have a few seconds to make an impression. With small tweaks to the composition of the photo, where the head is placed, and how it is cropped, I can make an image emote in very different ways. I shot Krystyn’s headshot earlier, and it’s amazing the different feelings you can get just through a bit of coaching. You can’t miss those elements when you only have one shot at a first impression. There are a bunch of professionals that could use a headshot upgrade in Cleveland County!

For more information on commercial photography, branding and how imagery can be used to augment your marketing plan, feel free to reach out to Krystyn and Ryan!