Customer Service Not Just a Buzz Word for Local Jewelers

TIMELINE:

1971  Glenn Lewis begins as an apprentice in a jewelry repair shop

1973  Tim Lewis begins at the retail counter of a catalog showroom jeweler

1976  225-square-foot office opens; business incorporated the same year

1977  Business moves to 675-square-foot store in the City of Moore Shopping Center (now City Center)

1978  Business moves next door to corner location

1984  Business opens second location at 9600 N. May in OKC

1987  Business moves North May store to Northpark Mall

1988  Moore store sells

1992  Northpark store closes to allow business to concentrate on manufacturing and wholesale businesses

1994  New store opens in Brookhaven Village at 36th and Robinson, Norman

1999  Business moves to a larger space on Ed Noble Parkway, Norman

2005  Building purchased on Tower Drive in Moore for manufacturing

2009  Business purchases land at 2705 S. Service Road for 6,000-square-foot retail store

2012  Business is selected by DeBeers to be a Forevermark retail partner

2013  EF5 tornado destroys manufacturing location

2014  Another 2,625 square feet added to existing store, placing Lewis Jewelers in the top 1% in the nation in sales and size

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Tim Lewis, co-owner of Lewis Jewelers, wanted to provide photographs to illustrate this story on a locally owned and operated business with roots going back more than 43 years. After all, they’ve got lots of history, most of it good, including steady growth (even during times of recession) and a loyal customer base.

Unfortunately, the business also has been the victim—twice—of devastating tornadoes, including the deadly F5 tornado that struck Moore in 2013.

Tim still vividly recalls TV meteorologist Gary England announcing that the storm was going to cross I-35, by Lewis Jeweler’s location. He recalls ordering everyone into the vault and praying that everyone and their homes would remain safe. The deadly storm did, indeed, turn and miss the retail location. However, it hit their warehouse and manufacturing site. The storm cost them the loss of a significant collection of tools, jewelry molds and casting equipment—as well as many irreplaceable mementos, including photos.

Faced with the loss of 35 years’ worth of molds, Tim and his older brother Glenn, the childhood rock hound who launched Lewis Jewelers in 1976 and shortly thereafter invited his brother to join him in the business, faced a choice: start from scratch or to go a new direction and go high-tech. They went with the latter option, purchasing a laser welding machine, robotic finishing machine and 3D printer, which have increased their capability to create just about any piece of jewelry imaginable, often at a substantial discount for customers.

Today, Lewis Jewelers is one of very few jewelers that can execute every step from the cutting of the gemstones to creating the finished piece in-house. Glenn continues to be involved in the design and manufacture of jewelry, and enjoys teaching both employees and interested customers some of the behind-the-scene work that’s involved.

Tim says their choice to invest in the latest technology has allowed them to cater to a broader range of customers.

Many couples choose to customize their engagement and wedding rings to be one-of-a kind, Tim notes. However, Lewis Jewelers also caters to a growing group of families who have done business with them for generations.

“None of our growth and success would have been possible without the grace of God, and the exceptional, dedicated employees that we have had the privilege to work alongside for these 43 years,” Tim says.

“We are incredibly grateful to them. But we are especially grateful and humbled by our thousands of customers that have placed their trust in us over the years.  We appreciate that there are many other very good jewelers in this area that they can choose rather than Lewis Jewelers,” he adds. “That is why we always will strive to work just a little harder to earn it.”

The Lewis brothers have always operated their business with the highest of standards.

“Proverbs 22:1 says ‘A good name is more desirable than great riches: to be esteemed is better than silver or gold,’” says Tim. “We think that we have established a very good name, and that good name is much more valuable than our inventory.”

Lewis Jewelers today is located at 2705 S. I-35 in Moore. The almost 8,400-square-foot free-standing store carries a spectacular selection of fine jewelry and gemstones, as well as a huge collection of engagement and wedding rings. Their selection of bridal is the largest in Oklahoma. And Lewis Jewelers is a Forevermark partner, a partnership with DeBeers, the oldest diamond producer in the world.

For more information, visit Lewis-Jewelers.com.