Your One-Stop-Shop for Healthy, Convenient Foods and Beverages

“Life in every drop.” That’s what you get in every bottle of organic cold-pressed juice and freshly made smoothies at Organic Squeeze, which opened to enthusiastic crowds in January 2014 in Nichols Hills and continues to draw devotees of all ages, backgrounds and fitness levels.

Cleveland County residents soon will get a chance to find out what all the rage is about, as the second Organic Squeeze will open in Norman’s Brookhaven Village this summer.

I spoke recently with three very enthusiastic people connected with this venture: Robert Rhodes, managing partner and Organic Squeeze founder; Tracy Smith O’Neal, managing partner, head of retail operations for the business and project design manager for Hal Smith Restaurants; and Whitney McClendon, managing partner and former owner/operator of Provision Kitchen, a popular restaurant that was located across from Organic Squeeze in Nichols Hill but is now an integral part of Organic Squeeze. (More about that last bit in a bit.)

Tracy, who just happens to be the daughter of well-known restaurant entrepreneur Hal Smith (she has worked for the HSR since she was 15), says she’s eager to strike out on her own with this new endeavor. “I’ve been wanting to launch a healthy concept in Norman, and now it’s finally coming to fruition. I’m completely confident with this merger and am excited to see how far we can grow!”

So, what sets Organic Squeeze apart from its competitors?

Orange Squeeze’s plant-based juices and smoothies are always made using non-GMO, organic ingredients, without adding extra sugar, syrups or other artificial enhancers, says Robert.

Smoothie ingredients include chia and flax seeds, almonds, cocoa nibs, acai, hemp protein and seeds, spinach, kale, avocado, blueberries, pineapple, strawberries, banana, mango, coconut milk, coconut water, almond milk, and orange and apple juice. Juice ingredients include carrots, orange, lemon, lime, apple, beets, celery, spinach, cucumber, kale, bok choy, Swiss chard, bell pepper, basil, mint, ginger and cilantro. 

“I think many people, all ages, really want to make a change … in their diets, their health, their energy levels,” Robert says. “So many people, like me, have been failed by their diets.”

Robert’s advice for those just beginning their quest for better health through diet is to take things one day at a time rather than overhauling their diet overnight.

Whitney agrees. “For newbies, I would probably start with the smoothies,” she says. “My 1-year-old even loves them!  More ‘seasoned’ people might go for our green drinks.”

However, Robert says his 7- and 5-year-old children love all the green juices, except for the spicy ones.

The team is particularly excited about the introduction of the Provision Kitchen line of healthy entrees and snacks to their operation.

Robert says the decision to incorporate Provision Kitchen into Organic Squeeze’s operations was, well, organic. “We saw real potential synergy among the two brands,” he says. “I think a lot of people will be interested to know what happened to Provision Kitchen—that we have partnered and now they can find the wonderful, healthy meals at Organic Squeeze.”

Approximately half a dozen signature Provision Kitchen entrees will be available for purchase at Organic Squeeze. The entrees will be offered in to-go containers, marked with a “use by” date, and ready to be prepared at home or work in the microwave or oven, for a very reasonable price of $10 or less.

“We will have lunch/dinner entrees that are fully cooked, portioned in microwave- and oven-safe containers that are ready to heat and eat at your convenience,” Whitney says. Entrees examples include Herbed Chicken, made with organic chicken, a potato/cauliflower mash and roasted lemon broccoli, and Grass-fed Beef Chili. Snack examples include sprouted almonds, almond butter chocolate chip bars, peanut butter protein balls, gluten-free organic chocolate chip cookies and chocolate avocado mousse.

“All of our ingredients are organic and non-GMO, all chicken is organic pasture-raised, beef is grass-fed/finished, seafood is wild-caught,” Whitney points out. “All menu items are gluten- and soy-free, many are dairy-free and many fit several of the current diet trends, including paleo and keto. Despite the fact our meals may be gluten-free, paleo, etc., our goal is always to bridge the gap between truly healthful and absolutely delicious food.”

Did we mention that Organic Squeeze will have a drive-through option for those on the run?

Tracy is proud that both Organic Squeeze operations are “100 percent Oklahoma-based and 100 percent Oklahoma hires.” Though their vision includes expansion to other states, “it’s important to us that we will always be Oklahoma-based,” she says.

“Our concept,” adds Whitney, is to be the very healthiest food and juice provider in the state. Whether you visit an Organic Squeeze in Oklahoma City, Norman or another location, we want to be your one-stop-shop for healthy, convenient foods and beverages. The quality of our products is unparalleled.”


Organic Squeeze

3770 W. Robinson St., Suite 100, Norman OK 7307

Phone: 857.2229

Social media handles for both Instagram and Facebook are @OrganicSqueeze.